ABOUT MY MASTER’S THESIS
In 2017 I’ve completed my Master’s thesis in corporate communication. Social media play an increasingly important role in crisis communication. Past literature has shown the potential of employees as a source in crisis communication. Moreover, the timing of disclosing crisis-related information is proven to be an important factor. Therefore, my thesis builds on previous research by investigating the role of source and timing while using a denial crisis-response strategy on social media. Full thesis can be downloaded below.
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